Hello and welcome to Magic School Assemblies.

At MSA, I hope to give those who are looking to take their magical performances into the exciting arena of educational assemblies for schools some much needed valuable information. If you want to expand your career and start using your skills to do more than just entertain, then Magic School Assemblies may just be what you need.

I have been a professional magic school performer for over 20 years and have made a very comfortable living doing what I enjoy.  You can do the same thing.

As the world changes, teachers /educators are realizing that in order to capture the interest of children, they often have to use unconventional methods. Children learn in different ways: visually, auditorily, tactilely.

Some need to be part of the action, while others prefer to sit and watch. Every child has their own unique way of learning. An interactive magic show with quality tricks and routines, that not only entertains but also educates, can incorporate many of these learning elements. Schools around the world are waking up to the fact that conventional teaching methods are not always enough. Can you see how you can fit in?

As an entertainer, you can make a difference:

  • if you know what to do

  • how  to do it and

  • how to market it.

Of course, there is not one single method that will work for every performer, but the information provided here should give you plenty of ideas to work with.

As a performer, I find the whole area of educational magic so rewarding. Over the years, I have encountered such a variety of kids: some are outgoing, while some are shy and reserved.  Some have been initially scared, while others were over the moon with excitement.  But what really leaves an impression on me is when I hear about the children who have either been on stage with me or in the audience and have been transformed for the better.

When I get letters from teachers, parents or sometimes from the children themselves saying how I have made a difference in their lives, that is such a joy.  Knowing that I had a positive impact on their lives makes me feel better. Wouldn’t you like to feel that?  Well, you can… just read on.

Over the years, I have spoken to many educators who are often wary of having entertainers do an assembly in their schools. Schools have often been reluctant to hire me due to previous experiences or horror stories about other performers.  But if we all work together to create QUALITY programs and handle ourselves PROFESSIONALLY, we can overcome those concerns and provide a beneficial service.

I hate to say this, but unfortunately many entertainers are not very good. Just watch contests like America’s Got Talent or any of the other national talent shows in nearly any country in the world. There are literally 1000s of people who audition and never even make it through the first round. Of course, there are some talented people who audition and do not make the cut.  But the bottom line is: too many people think they are talented when they are not. But there is hope for everyone!

Do not be discouraged, because I am not accusing you of being a bad performer. You are probably very good or you would not be here reading this. The point is that you need to be honest with yourself. Working in schools is not a starting point, but a place for performers who have already had some experience working with children.

Do not believe your own press; get a knowledgeable person in the industry to review your show and listen to his/her advice and comments. Criticism is sometimes hard to take, but it is vital for us in order to become better.

Many magicians over the years have contacted me for advice on how to create a quality educational show or to buy the rights to mine. Well, the good news is that at Magic School Assemblies, I can provide the information you need to start being a quality school show performer.

Magic School Assemblies will have information on how to create a quality educational magic show, tricks to use, types of patter, research tools and even complete school performance packages.

I know lots of magicians who have been excellent entertainers for years and still have no idea how to take their skills and use them for educational purposes.

There is a difference! And if you do not know that, please read on before you jump on the school bandwagon.

Remember that working for an audience of students is different from working a birthday party or corporate event. If you have a system in place that can help you create a motivational show on an educational theme that schools need, then you will have a business that is in demand. But if you are only providing a fun show with a message tagged on at the end of the show, you are not giving the students or schools what they need or want.

Hopefully, as this site grows, you will learn how to use your magic skills to create sound beneficial programs on topics such as the environment, health, reading, maths, science, literature, self-esteem, bullying, anti-drug, safe sex, history and so many more topics. There is a world of possibilities out there for those willing to learn and put in the effort.

Thank you for taking the time to join me here and I hope you enjoy the journey.

Your Friend in Magic,

Charlie the Magician

Shop all Tricks at Ellusionist.com

I came across this article by Randel McGee, who is a story teller about his experience with audience control and thought it would be something you would enjoy reading. 

I have seen the same situation many times when checking out other performers. His information is quite good and any magician working with children can learn something from this article.

“Soothe the Savage Beast”
Tips on Audience Control for Childrens’ Performers

by Randel McGee

Not long ago I had the opportunity to attend a school assembly featuring a noted author of children*s books. His books and works have been very popular, even featured on national TV programs in years past. He had some very entertaining elements in his “live” presentation, but soon the children were becoming restless. They responded inappropriately to his vague questions. He got them excited about participating, but then did not seem to know how to guide their excitement to a positive involvement. He became rather perturbed with the students* behavior and let them know that he was. The “fun” of the program left and he had to drag himself through the rest of his presentation, which ended up being shorter than the teachers had planned on.

What went wrong? As a professional entertainer of children for nearly 25 years myself, I thought about this presentation and the techniques that were missing that could have made his handling of the audience a much more successful and positive experience. I started making a list of techniques that I have found to be extremely useful in holding my young audiences* attentions and guiding them into a mutually enjoyable experience.

In sharing this list I must add a few disclaimers:

Every performer, no matter how professional, trained, and talented, will have an audience, at some time, that is not going to respond well to the show, no matter what techniques you use.

The techniques that follow, like most artistic techniques, are suggestions that must be used in a delicate mix of good judgement, the artist*s sensibilities, the audience*s character, the venue, location, current affairs, etc., etc.

So here we go with a veritable “ABC” of audience control:


Where you are: Your audience loves to have you mention their town, school, library, etc.

Who you*re performing for: Adjust to their age level, understanding, & community sensibilities

Minor Distractions: These occur – make funny (but not derogatory) comments that tie them into your show

Kids will ask questions or make comments aloud – answer them or comment on them immediately, briefly, in character, and then get back on track

Kids will raise their hands to speak or ask a question: Tell them they can ask later at a better time and then remember to let them ask before you leave the stage

Good behavior and participation: Praise them or thank them for good responses

Those responsible for bringing you there: Be sure the sponsors get a good word


Passive and involved activities: Passive activities are listening and looking presentations. These can still be very engaging. Involved activities include: question & answers, call and respond stories or songs, actually choosing audience members to participate on stage ( a tricky venture, to be sure!), etc.


Keep your own mind focused on your presentation and the audience.

As in a “juice concentrate” – Condense your show or story to the essence of what you want to share and work from there, expanding or contracting as the situation dictates.


Their attentions to those elements that you want them to focus on by using vocal inflections, hand gestures or facial expressions.

Tell them what you expect them to do. Example: “I*m going to do a song now that I know you*ll like”

Ask rather specific questions that they can respond to in only positive or specific ways. Example: “You all know the story of the 3 Billy Goats Gruff, right?”


Your total belief and involvement in what you do are key elements in how involved the audience will become.

In addition to these techniques, I find that the following attributes are “the frosting on the cake”:

4 P*s of Performing for young audiences:


They are only kids! Relax! Have Fun!

They need you to direct them on how to best behave for your type of show.

Positive Attitude

Be “Up”! When you like what you do and who you do it for, it shows!


Have enough well-rehearsed material to fill your time, and some back-up if you need it.

Know how to handle most interruptions and problems.

Come with the equipment you need to make the show successful.


Look clean and appropriately dressed.

Act courteous and amiably business-like from the moment you arrive until you leave.

*Most important of All*

Ya* Gotta Love *Em!

Treat your audience as if they were your own children and you were in front of the judges for “Parent of the Year”!

copyright 2003, Randel McgeeRandel McGee is an internationally recognized performer, teacher and artist. Educators around the country have appreciated his programs on conflict resolution and character education for young students and his literature based programs for all ages. His most popular acts are his comedy act of Randel McGee & Groark and his portrayal of Hans Christian Andersen, the beloved author/storyteller. www.storyteaching.com


If you wish to learn more tips about audience control and how I keep my audiences involved and under control, you might want to check out Primary Magic, which has my techniques for keeping control of large groups of children and adults.

Wishing you the best in everything magic that you do.


Looking for a good clean laugh, than you may wish to check out this collection of  Wit and Humor.




Looking for a good clean laugh, than you may wish to check out this collection of Wit and Humor.

Maybe you are not ready or interested in doing school shows, but there are many other ways to increase your income as a magician. Just check out what Randy Charach has put together.

Become a Millionaire Magician!

How to Skyrocket Your Income as an entertainer, doing the shows you want to do – where and when you want to do them – while leveraging your time and producing multiple streams of income.

If you have just a bit of talent you will find that Randy Charach’s  lessons to be very helpful in creating a more lucrative and successful career for you as an entertainer.

Here are some of the powerful secrets he will teach you in order to increase your business?

Discover how to:

  • Prepare your entire business marketing plan in just two hours.
  • Map your profit soaring ideas out in just a few minutes.
  • Save valuable time when it comes to office work.
  • Be organized even if it does not come naturally to you.
  • Control the 3 most important aspects of your business.


His information on using video will revolutionize your marketing:

  • Demo Videos
  • Exactly what to include on your tape for various markets.
  • 3 formats that will increase your booking rate by 750%.
  • Determine the right length of tape.
  • What your video must accomplish in order to get you booked.
  • Exactly what to include on a video to get booked on television.
  • What to never do on your demo video. I see it all the time too.
  • How to take control of the “shoot” to guarantee you get an excellent video.
  • 5 Ways to get top quality video demo for FREE (these secrets alone will save you thousands of dollars).

Better Performing Sales-Letters:

  • The 5 things your sales letter must do in order to work for you.
  • The 3 questions you must answer.
  • How to instantly grab people’s attention.
  • How to determine the copy of the letter.
  • The most powerful headline formula that you can use to get more bookings at higher fees.
  • A simple 10 step formula for writing effective sales letters.
  • A simple 4 step formula for writing effective headlines.

The Truth about Web Sites

  • What you need to know so you don’t get ripped off.
  • The most common mistake entertainers are making right now.
  • How to profit in many ways from your site.
  • Simple ways to dramatically increase your bookings.
  • The most important elements of your site.
  • What to do right now regardless of your techno-skills.

Randy provides lots of great information for the professional magician and more importantly lots of information for the performer who is just starting out. If you use these ideas, you can very easily skyrocket your career.

His ideas will work very nicely in promoting your school career too.  Get your career into high gear NOW and start getting what a well paid professional magician should be earning.  Check out Millionaire Magician! risk free!


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